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Santander
Santander
The project was carried out during my studies in the UX Research program. We worked with a bank, conducting research on the currency exchange feature available in their app.
intro
intro
The main objective, defined together with the client as: "Assessing the usability of the product – Santander Currency Exchange in its mobile version, as well as identifying the needs and problems of individuals aged 18–29 (Generation Zalpha) who use online currency exchange services" was supported by 6 in-depth interviews (IDIs), 6 usability tests, and benchmarking of 6 applications.
The main objective, defined together with the client as: "Assessing the usability of the product – Santander Currency Exchange in its mobile version, as well as identifying the needs and problems of individuals aged 18–29 (Generation Zalpha) who use online currency exchange services" was supported by 6 in-depth interviews (IDIs), 6 usability tests, and benchmarking of 6 applications.
intro
The main objective, defined together with the client as: "Assessing the usability of the product – Santander Currency Exchange in its mobile version, as well as identifying the needs and problems of individuals aged 18–29 (Generation Zalpha) who use online currency exchange services" was supported by 6 in-depth interviews (IDIs), 6 usability tests, and benchmarking of 6 applications.
individual in-depth interviews
individual in-depth interviews
The questions were divided into several areas – from basic behaviors and sources of information, through device preferences and the frequency of using currency exchange services, to potential earnings and comparisons with other applications. We spoke with users in environments that were natural and comfortable for them, which encouraged openness and authenticity in their responses.
The questions were divided into several areas – from basic behaviors and sources of information, through device preferences and the frequency of using currency exchange services, to potential earnings and comparisons with other applications. We spoke with users in environments that were natural and comfortable for them, which encouraged openness and authenticity in their responses.
individual in-depth interviews
The questions were divided into several areas – from basic behaviors and sources of information, through device preferences and the frequency of using currency exchange services, to potential earnings and comparisons with other applications. We spoke with users in environments that were natural and comfortable for them, which encouraged openness and authenticity in their responses.
usability tests
usability tests
For the usability testing phase, we used the Quant-UX tool, where we created a high-fidelity prototype based on the version provided by the client in Figma. Quant-UX allowed us to collect quantitative data on user interactions – including clicks, navigation paths, time spent on individual views, and task success rates.
For the usability testing phase, we used the Quant-UX tool, where we created a high-fidelity prototype based on the version provided by the client in Figma. Quant-UX allowed us to collect quantitative data on user interactions – including clicks, navigation paths, time spent on individual views, and task success rates.
usability tests
For the usability testing phase, we used the Quant-UX tool, where we created a high-fidelity prototype based on the version provided by the client in Figma. Quant-UX allowed us to collect quantitative data on user interactions – including clicks, navigation paths, time spent on individual views, and task success rates.
final thougts
final thougts
The biggest issue with the Santander currency exchange service is a visibility on social media platforms, which are the primary channels used by the target audience. The tests confirmed that the application is well-designed, and users had no trouble completing the assigned tasks.
By the interviews, we were able to provide stakeholders with suggestions on methods and actions they could take to better reach younger audiences.
The biggest issue with the Santander currency exchange service is a visibility on social media platforms, which are the primary channels used by the target audience. The tests confirmed that the application is well-designed, and users had no trouble completing the assigned tasks.
By the interviews, we were able to provide stakeholders with suggestions on methods and actions they could take to better reach younger audiences.
final thougts
The biggest issue with the Santander currency exchange service is a visibility on social media platforms, which are the primary channels used by the target audience. The tests confirmed that the application is well-designed, and users had no trouble completing the assigned tasks.
By the interviews, we were able to provide stakeholders with suggestions on methods and actions they could take to better reach younger audiences.
More Works More Works
More Works More Works
